THE BRIEF
When showcasing a new car, it's important to give visitors more than just a chance to look around it. You need to find something distinctive that attracts attention, sparks curiosity and encourages people to discover more.

We wanted to bring Vauxhall's rear-view camera technology to life in a way that was engaging, entertaining and, above all, memorable. Something that would demonstrate the technology while giving visitors a reason to take part, capture the moment and share it beyond the event.

THE PROCESS
Rather than simply demonstrating what the camera could do, we turned it into the centrepiece of a fun photographic experience.

We created an unexpected photo opportunity that put the car's rear-view camera technology to work in a completely different way, inviting visitors to become part of the action and capture a unique image.

It was a simple idea with a dual purpose: showcase an innovative feature of the car while creating an entertaining moment that visitors would want to photograph, talk about and share.

THE RESULTS
A clever way to turn a piece of automotive technology into an interactive brand experience.

Visitors didn't just hear about the car's rear-view camera; they got to experience it for themselves, taking away a unique photograph and a memorable story to share.

By giving people something unexpected to do, rather than simply something new to look at, we created an engaging moment that helped Vauxhall's technology stand out long after visitors had left the event.


AGENCY: TRO
IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

VISUALISATION: Ade Cruft