Lee Rooney Creative Director

Lee Rooney
Experiential Creative Director

I dream up the unexpected. Then I make it happen.

For 30 years, I've been dreaming up and delivering unexpected ideas for brands, agencies and audiences. My sweet spot? Ideation and experiential. Finding the unexpected angle, turning it into an engaging idea and bringing it to life in ways that make people stop, look, feel and participate.

I'm a creative problem-solver who challenges convention, questions the obvious and looks for opportunities others might miss. From the first spark of an idea to the final live experience, I bring the imagination, experience and determination to make it happen.

I've launched products, created spectacles, disrupted the everyday and brought brands to life in unexpected ways. I've spent three decades turning ambitious thinking into real-world experiences. I've worked with global brands, leading agencies and brilliant teams across industries, audiences and media. The common thread? Never settling for the obvious.

Need a creative lead? A fresh perspective? Someone to take your brief somewhere unexpected?
I'm here to challenge convention, spark ideas and turn them into experiences people remember.

STRENGTHS
Concepting & ideation, Creative Direction, Creative Strategy, Art Direction, Deck Strategy & Construction, Art Buying, Design Creative Management, Creative Department Process, Styling Presenting, Creative Consulting, New Business Pitches

BRAND EXPERIENCE
DRINK
Guinness, Smirnoff, Jose Cuervo Tequila. Tanquarey, Carlsberg, Sol, Tiger, Bombardier, Talsker, Johnnie Walker, Bass, Punch Taverns, Kirin Ichiban, Heineken, Southern Comfort, Bushmills

TECHNOLOGY
Nokia, HTC, Huawei, Sony Ericsson, Alcatel, Samsung, Panasonic, Plantronics, Philips, GSMA, Orange, EE, Carphonewarehouse, Vodafone, Phones 4U, Talk Talk, Columbia Tristar, BT

FMCG
Pepsi, Ribena, Tropicana, Copella, Kingsmill, Cadburys, Nestle, Lavazza, Robinsons, Powerade, Anchor, Walkers, Benson & Hedges, SC Johnson, Homepride, Mattessons, Hamlet

SPORT
Adidas, Hi-Tec, IMG, Sky, IMG, RFU, The FA

OTHER
BBC, Tesco, Piaggio, Gilera, TSB, Safeway, McDonalds, UPS, EDF, Disney, PPP Healthcare, Magnum

AGENCY EXPERIENCE
Haygarth, Iris, Positive Thinking, Triangle, Space, Billington Cartmell, Fuel, Balance, Because Experiential, Tea & Cake PR, W Communications, Exposure, TMSW, SMP, Bullet Marketing, TRO, Sense, Brandfluent, The BIg Kick, Carbon, Osmosis, Twelve Agency, Yolk, The Minimart, ID Experiential, El Carousel, MRM // McCann.

TESTIMONIALS
"Lee is a naturally conceptual Creative. His ideas generation is prolific and he’s able to distill big ideas into workable treatments that can be presented to Clients and used as a basis for storyboarding and production planning. He gets the job done in the allotted time and is a pleasure to be around. Highly recommend”.
Angela Battrick, Production Manager, El Carousel

"Lee Rooney makes the creative process very ‘creative.’  Ideas come naturally, strategically and in volume, ensuring any creative development process has plenty of ‘seeds’ to consider when trying to crack the big idea. Nothing is too much trouble, with his speed and efficiency genuinely impressive. A real pleasure to work with".
Andrew Orr, Client Services Director, TRO Group.

"In addition to always a being a pleasure to be with, Lee provides a variety of interesting view points on every topic I have thrown his way. His thoughtful approach each opportunity helps everyone involved expand their minds and considered what might be possible".
John Grabowski, Commercial Manager, IMG Media

“Thank you and both your awesome teams for an amazing day. We were delighted with the way the civilians and military blended together and we have very much appreciated your expertise, input and esprit during the day. I have not seen a group together with such aim, focus and serious sense of humour. We can’t wait for the next project to work with you"
Chantal Kujiper, Global Marketing Manager, Magnum

“Let Us Create rose to the occasion once again and delivered a fantastic adventurous viral, the results of which have surpassed our expectations to date with over 1.5 million hits worldwide and still growing. I always have confidence in the quality of work Let Us Create produce. They take on the challenge, drive towards excellence and meet the deadline whatever it takes. Let Us Create are the resource I can count on to deliver”
Amy Lou, Head of Brand and Marketing Communications, HTC

“Launching an unknown mobile device brand in the UK, Huawei had to be big, bold and creative to stand out from the crowd. That is exactly what Let us Create brought to Huawei
a series of brand communications delivering the unexpected. From our Huawei Ascend P1 'Blown Away Test Pilots Wanted ’4G product launch with EE, we created a unique style of our own. Engaging, fun, and eye catching campaigns followed for devices including G510 ‘Outstanding Features’ (adopted throughout Europe), and the incredible P2 ‘Feel a little bit Superhuman’ campaign (executed globally). As well as being able to delight a client creatively, Let us Create deliver beautifully in everything they do.”
Jill Cooper, Marketing Director, Huawei UK & Ireland

"Thinks big. Is big. Is as fun and interesting as his beard is manly and bushy. Quick as you need if not quicker. As happy and skilful on the tools as off them".
Tim Jones Head of Creative Communication at RPM Ltd

"Lee is one of those rare Creative Director's who actually realises his work is tasked with making money for the clients and he delivers exceptional quality every time. He has a brilliant team ethos
& engages with the Client Services Team & clients alike & I have no hesitation in recommending
his work".
Dominic Tarrant Founder & CEO Lottit

"When Lee and I have worked together we’ve invariably had little time to get a lot of work done,
fast. Yet he has the ability to deliver something that looks as if it were crafted over time. Give him
a problem and he’ll solve it, without a lot of fuss and always with good humour".
Kay Jones Freelance Senior Writer

INTERESTS
GOLF
Spend my free time touring the country in search of the best links golf alongside other devoted worshippers of the game. I also have fashion and handcraft sunday golf bags from denim and leather www.thecultofgolf.com

PHOTOGRAPHY
I have a passion for photography, self taught and armed with many different cameras I love the opportunity to capture those magical moments in a unique and creative way. You can find me
each weekend documenting my sons raise to fame on the pitch with his U9s football team.
Please visit my dedicated photography website www.leerooneyphotography.com

BAG A SMILE
Supporting my three children as they share a little hope, help and happiness with those less fortunate than ourselves, one smile at a time