BRIEF
The task was to design an app that would allow anglers the world over discover and book available swims and catches at the press of a button. The challenge was to design an interface that was as simple and glanceable as possible, while adhering to the overall brand language that had been created.

PROCESS
After rapid exploration of initial concepts through sketches and wireframes, I evolved the design elements into a unique visual language using colour, iconography and infographics. I applied this language to key journey screens and created mockups to stress test the design.

RESULT
A full complete set of assets were created from the app screens, app identity and app press ad. The app is now in further development with plans to go live 2019.