BRIEF

Create a compelling and consistent narrative across all WEF touch points that is relevant and understandable to all attendees



PROCESS

Understanding that the WEF audile differs from the Polkadots community. The messaging needs to reflect this by being engaging surprising humans, and accessible

RESULT

Create hotspots visually impact fully as well as giving us creative licence to create warm, comforting and inviting areas to deliver key messaging for web3 and Polkadot

AGENCY: Lively

IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

VISUALISATION: Ade Cruft