THE BRIEF
Create a standout destination within the UEFA Champions League Fan Square that would put Pepsi at the heart of the action. The challenge was to go beyond traditional product sampling, entertain both passionate football fans and casual visitors, and deliver a unique, memorable experience people would want to capture and share on social media.

THE PROCESS
Develop a high-energy, interactive fan experience that brought the excitement and passion of football to life. Designed to appeal to everyone, not just the football faithful, the space would combine brand engagement, entertainment and unexpected moments to draw visitors in, encourage participation and put Pepsi at the centre of the experience.

THE RESULTS
A vibrant fan destination that brought people together through shared experiences, creating opportunities for product sampling, brand interaction and social engagement. More than just another fan zone, it gave visitors something to get involved in, remember and share, extending Pepsi's presence beyond the physical space and into visitors' social conversations.

AGENCY: TRO
IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

VISUALISATION: Ade Cruft