BRIEF

PaddyPower brief was to turn the Ally Pally World Darts Championship green, make it Paddy’s Palace and lave no one questioning who was brining this years championships to life.

PROCESS
Create Paddy’s own darts playground, keep fans entertained from the minute they stepped off the train to when they woke the morning after. This was going to be like nothing the Ally Pally had delivered before.

RESULT

A fan zone fit to entertain everyone of the thousands of darts fas that stepped inside, a true PaddyPower brand experience that captivated and inspired every fan to take part and share their experience.