THE BRIEF
Huawei wanted to launch the P6 to staff at its Slough headquarters, creating an opportunity to inspire, excite and get the entire office behind its latest smartphone.

The P6's ATL campaign was built around the idea of Elegance with Edge, and we wanted to bring that creative thinking into the launch itself.

Rather than deliver another conventional staff presentation, this was a chance to stand out, surprise the audience and give employees something unexpected to experience.

THE PROCESS
Taking inspiration directly from the ATL campaign, we brought the idea of Elegance with Edge to life with a live fencing demonstration.

We surprised staff with two fencers performing in front of the audience, bringing an element of theatre, precision and sporting drama into the workplace.

It was an unexpected way to connect the launch event with the wider campaign, turning a product announcement into a live experience that captured the personality of the P6.

THE RESULTS
A memorable HQ launch that gave Huawei staff something far more engaging than a conventional product presentation.

By translating the campaign idea into a live performance, we created an unexpected moment that brought the brand message to life, captured attention and helped build excitement around the P6.


AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney