BRIEF

Following the success of Lidl Noir year one it as time to up the anty and deliver the unexpected while highlighting just how great Lidl range of alcoholic products are compared to more expensive alternatives.

SOLUTION
Invite guest to decompress from the outside world, heightened their senses, within our sensory tunnel, before sampling the delightful taste notes of Lidl’s wine, champagne and irish cream in complete darkness.


RESULT

Hundreds of surprised guest that discovered just how well Lidls products stand up to the more expenses alternatives. Guest were able to make direct purchase from the activity so that they could continue the enjoyment at home with friends and family.