BRIEF
Huawei wanted to educate Vodafone employees at its headquarters about the benefits of its new MediaPad, competing for attention alongside a host of other brands all vying to make an impression.

With a tight budget, short lead times and plenty of noise to cut through, we needed to find a clever way to stand out, engage staff and make the product memorable.

PROCESS
With the activity taking place during the festive season, we decided to embrace the spirit of Christmas and give the experience a little theatrical magic.

We recruited two of the UK's finest pantomime Ugly Sisters, armed them with an abundance of delicious cupcakes and let them loose on Vodafone's headquarters.

An unexpected combination of festive mischief, theatrical performance and product education, designed to attract attention, get people talking and bring Huawei's MediaPad benefits to life.

AGENCY: Let Us Create
IDEATION: Lee Rooney

PRESENTATION: Lee Rooney