THE BRIEF
Create a single, versatile visual asset that could be edited into multiple films and formats, bringing Ericsson's new brand fabric to life. The ambition was to take this distinctive brand element beyond the screen and into the real world, creating a compelling visual story that could engage, inspire and connect with different audiences across a diverse programme of events and content.

THE PROCESS
Taking inspiration from Ericsson's brand guidelines, we developed a visual narrative that transformed the brand fabric from a graphic device into something much bigger: a representation of the invisible network connecting our world.

The concept explored how Ericsson's global network wraps around the planet, weaving its way through our everyday lives. Every interaction, innovation and moment of connectivity creates a ripple effect, with the fabric becoming a visual metaphor for the connections that make our world work.

By bringing this abstract brand element into real-world environments, we created a flexible hero asset that could be adapted, re-edited and repurposed across multiple platforms and experiences.

THE RESULTS
A striking, adaptable piece of brand storytelling that gave Ericsson's new visual identity a life of its own.

More than simply showcasing a new brand asset, it demonstrated how Ericsson's global fabric is woven into the world around us, making the invisible connections that shape our everyday lives visible, tangible and inspiring.

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively Studio