Created after my three children’s first experience seeing homeless people on the streets of London, and hearing them say, “Daddy, we just want to make them smile…”

Bag a Smile is a simple way to improve someone’s day by giving a little smile once in a while.

The smile comes in the form of our iconic bags: simply place something into the bag that might make someone’s day and hand it to them- a homeless person, a lonely neighbour, or a sick friend…its amazing how a little gesture like a smile can make someone’s day