THE BRIEF
Position the Huawei P2 as the fastest and most powerful smartphone on the market, bringing its performance promise to life through the idea of making users feel a little bit superhuman. We needed a campaign that would turn a technical product advantage into an engaging, relatable and compelling consumer proposition across EMEA.

THE PROCESS
We took the idea of feeling superhuman and turned it into the creative heartbeat of the campaign. Rather than simply communicating speed and performance through technical specifications, we explored how the P2's power could enhance everyday experiences, making ordinary people feel capable of extraordinary things.

The result was a bold creative platform designed to work across ATL and BTL channels, giving Huawei a distinctive campaign with the flexibility to engage audiences at every touchpoint.

THE RESULTS
A unified EMEA launch campaign that transformed product performance into an emotive consumer proposition, helping Huawei stand out in a fiercely competitive smartphone market and bringing the promise of feeling a little bit superhuman to life.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHER: Amit & Naroop