DELIVERABLES:
Global communications toolkit

BRIEF
Since day one at Hi-Tec's owner Frank van Wezel has placed a card within every shoe box asking the purchaser to share their own personal footwear stories. With thousands upon thousands of letters we used these unique responses to create the Inspired by Life global campaign and highlight it's heritage and great product range.

We commissioned a collection of globe illustrators to help bring these stories to life, and as we receive further letters from customers the campaign continues to grow and grow.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
ILLUSTRATION: Multiple global illustrators